BRANDING: HERE WITH US

Working on branding with Traci for her company, Here With Us was a delight! I always love finding out about the heart behind a business, and the people that care so much about them. Here With Us was no exception, and I'm thrilled to share the branding with you today. 

Traci started Here With Us as a way to raise money for their upcoming adoption. Her side hobby to raise money quickly became a business, and creating wooden signs was something she loved doing. As their adoption story hit a few unexpected turns, and the family waited on God's timing, the little side hobby continued to grow. Along the way Traci and her family also realized that they weren't sure they wanted the journey of Here With Us to end once their adoption was finalized. The rustic, vintage inspired signs company had become a way to bring beauty to others. 

Here With Us Branding Sheet // Machelle Kolbo Design Studio

After chatting with Traci and seeing her joy about this business I was so excited to be a part of the journey in creating her branding. We chose to keep the branding simple, with nods to rustic and vintage inspiration. We drew inspiration from natural elements, vines and wreaths. The result was a beautifully simple brand with a darling branch icon, and a cool color palette. In the above branding sheet you can see how the main logo is supported by secondary text logos, and icons. 

Here With Us Logo // Machelle Kolbo Design Studio

For the brand we created logos, stamps and a branded thank you note to use with orders (pictured below). This card has all of the contact information customers need, as well as space for Traci to leave a personal note. Cards like this are the perfect branded piece to put in orders, and allow you to interact and communicate well with customers. We are so excited with how this branding turned out and can't wait to see all the beautiful things Here With Us will continue to create!

Here With Us is a small business dedicated to making beautiful wooden signs for your home. Currently, funds are used as a means to support their adoption. You can check out Here with us on Facebook and Instagram - @herewithusdecor. 

Interested in logo or branding design? We would be delighted to help! Send a note on our contact page, and lets get started!

Branding: Cinnamon Girl

I absolutely love branding projects. Clients hand me a piece of their heart and trust me to mold it into something to represent their passions and dreams - Yikes! That may seem terrifying to some - and yes it can become overwhelming at times - but the whole process is 100% worth it, and like I said before I absolutely love it!

So, today I am very excited to share another recent branding project with you! I have had the pleasure of working with Jordan on branding for her blog Cinnamon Girl. Jordan is a lifestyle blogger here in Lincoln, NE - and let me tell you Lincoln - we are lucky to have her! She is passionate about music, fashion, the Lincoln community and finding joy in the ordinary. 

Jordan's style is a mix of bohemian and free-spirit which we wanted to capture, but also give her something clean and classic. The designs took a couple different directions before we really honed in on the final design. Below are some images that served as inspiration along the way. 

The final branding marries bohemian with classic beautifully. Crisp, thin black and white lines with a hint of geometric pull the whole look together. 

In celebration of her new look Cinnamon Girl is hosting giveaways all week long! Check out her Instagram and enter to win great prizes - I'm giving away a custom address stamp to celebrate her new look check it out HERE!

Take a look at the new look below!

Interested in branding your business or possibly re-branding? I would love to talk with you to learn more about your business and needs! Drop me a line here. 

Branding: BraveHearts

When I started this branding project earlier this year I was immediately excited to share it with you all. Now that day is finally here! 

Dan and Nancy Lyon approached me about branding for their new venture: BraveHearts - Equine Assisted Psychotherapy & Learning. BraveHearts offers team-building exercises, therapy, trust building and team-work activities. This is all done through work with horses. 

I love working on branding projects because I get to learn so much about people, what drives them and their passion for their business. This project was no different, and I learned a lot about equine assisted therapy. Dan and Nancy have such a heart and commitment to what they do. They also have a deep desire to see people who are hurting be healed through therapy and trust building exercises with the horses. 

Their brand is all about trust, courage and hope. We created the elements of the logo to be connected, because this therapy is welcoming and trust building. The BraveHearts branding is also clean but with a touch of rustic/western feel. Check out the final branding below!

BraveHearts is located in Kearney, Nebraska and is passionate about serving the Kearney community with this therapy and learning. I am so excited to watch them grow, and for this brand to serve them well! 

Branding: Fern and the Fawn

Last fall I had the great pleasure of working with my friend Sharon on a logo + branding for her new venture - fern and the fawn. Sharon creates unique home decor with lots of texture and a dash of bohemian and whimsical inspiration. When Sharon approached me to brand her new company I knew it was going to be a great fit. She has a great sense of style and her ideas pushed me to grow as a designer. 

Watercolor Business Cards

There is a lot of research, sketching and time that goes into a logo and the branding process as a whole. I wanted to create something that reflected Sharon's style and would grow with her company. We went through multiple rounds of edits to get everything just right.

The final branding for fern and the fawn captured the personality and esthetic of Sharon's work. Below is a brand style sheet that shows the various brand elements. We opted for a hand-drawn look as well as hand-drawn natural details to reflect the handmade nature of her business. We then paired that with watercolor and warm pinks and corals to make it whimsical and welcoming.

It was a joy to watch her excitement as the designs took shape. That will always be one of my favorite parts of designing - creating something that brings joy to others. 

Now, do yourself a favor and check out Sharon's shop on Etsy, you won't be disappointed. If you are a local Lincoln dweller, you can also check out her items for sale at the Pilgrimer.

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If you are interested in logo/brand design, or have questions please contact me. I would love to be a part of your journey!