I love working with other creative entrepreneurs and small business owners on branding for their business. One of my favorite parts of this is that no two projects are ever the same. Plus, I love walking through the branding process, and equipping these business owners to use their new visual identity successfully! The branding for Perch Lettering was no exception. It was also enjoyable to work with another business owner that loves lettering, and spoiler alert - we incorporated her lettering into the logo!
Michelle, of Perch Lettering, and I connected through social media, and I was so excited to create branding for her lettering business that she has been in the beginning stages of creating. Michelle has a beautiful lettering style, and knew from the start that investing in branding would create a solid visual foundation for her to rely on. I knew that it was important to give Michelle branding that clearly defined her style, and gave her a visual identity of her own. This is important for any business, your branding should speak to who you are, set the tone, and define the image you want to convey.
Michelle letters lots of wooden signs and goods for the home. The name Perch Lettering came from the the idea that just like a bird rests on a perch, these items would rest in your home and be a resting place. This mission for why she creates lettered pieces is so sweet, and one of the things I was so excited to infuse into this brand.
INSPIRATION
Since the name of the business is Perch Lettering, birds, perches, and branches were obviously a major part of the style and visual inspiration. The back story to the name, and why Michelle thought of that name also played into the inspiration and heart behind the brand. Through the brand survey we also identified the following words as brand inspiration: cozy, rustic, and home.
With that inspiration in mind I knew that the branding for Perch Lettering would need to have a rustic modern vibe. I wanted clean lines, simple details, and warm colors, and perch-like details to come together and create the perfect visual identity for Perch Lettering
FINAL BRAND
The final brand feels ever so slightly rustic, modern, warm and inviting. We developed a rich warm color palette that pairs beautifully with a lot of the wood grain that Michelle uses in the signs she creates. These colors also add to the cozy, warm, inviting feeling we wanted the brand to convey. The single branch, or "perch" detail is simple and and adds the right organic/rustic touch to the branding.
One of the fun parts of this brand was that from the outset, I suggested, and Michelle wanted, was to use her own lettering as a part of the logo. This was a natural way to bring in her style, and let it speak for her business. The "Perch" part of the logo is Michelle's lettering work. I digitally incorporated it into the logo, and think it makes the brand feel even more welcoming. It's a small detail that adds so much personality!
Below, you can see the full branding style sheet. In addition to the main logo, we created some fun secondary logos, and icons. Secondary logos, and icons are great to use on social media, incorporate into product packaging in the form of stickers, and create a cohesive brand experience.
BRAND COLLATERAL
One of my favorite parts of this beautiful branding was the business card design. I selected the blush and maroon color from the color palette to be the center of attention. They pair so beautifully, and add such a warmth to this point of communication. I used the main logo, and one of the secondary logo icons to make sure the business cards displayed the brand well. We added Michelle's main contact information, and social media pages to the card as well.
You can find Michelle's work here on Instagram, or check out her Facebook page. I am so excited for her to embark on this small business journey with branding that fits her unique style, and communicates her vision. Michelle is available for custom wood signs, envelope lettering, and other fun custom lettering projects, be sure to reach out to her for your custom lettering needs!
Interested in creating a beautiful brand for your creative business? I can't wait to chat with you about that! Head over to the Services Page to learn more, and fill out the Brand Identity Contact Form. I can't wait to chat with you about creating a meaningful custom brand for your business.
