The design and branding process often begin much earlier than you would think. Brands start being formed in the way you present yourself, what you value in your business, and how you tell your story. Many of those things are being developed long before clients pop into my email inbox looking for help with branding.
My job as a designer is to dig in and discover the ways their brand has been forming, and to be able to capture that story visually. I was excited to chat with Vanessa Thomas Photography and discover all the ways her story was beginning to form her brand.
Vanessa Thomas, of Vanessa Thomas Photography, has a deep passion for photography even though it has been a journey she just recently embarked on.
Through our conversations it became very obvious how much Vanessa loves her clients and wants to capture their special moments. She approaches her business with gratitude, grace and kindness. These values are deeply rooted in her faith, and show in the heart for her clients.
The only piece missing was a logo and branding that could convey the genuine kindness, natural grace, and sweet simplicity of her photography. I was excited to step in and capture those qualities in branding that will serve her business for years to come. Follow along for how this brand came together.
A lot of the branding inspiration was found in natural elements of leaves, moss, and greenery. These elements reflected Vanessa's genuine kindness, and desire for natural moments. We changed color direction slightly throughout the project, but in the end landed on the natural green tones.
Vanessa was attracted to illustration and hand-lettered text. A lot of the logo concepts included a mix of both. Illustration and lettering are some of my favorites to incorporate into brands so this was a no-brainer.
The final branding included a main logo, secondary text-only logos, and multi-colored monogram icons to use as social media images and watermarks. We stuck to a very earthy, natural color scheme that comes across in a beautiful way. The colors and simple feel also capture the feel of her photography. A lot of Vanessa's work captures people with elements of nature in a simple, genuine way. This branding beautifully captures the story unfolding for Vanessa's photography business.
Overall, this was a fun project to visually represent the story happening in Vanessa's business. With a heart and passion for capturing genuine moments already in place my job was to visually represent that brand through illustrated details, hand-lettering and a cool color palette. I'm thrilled with how it all came together! Want me to dig-in to your branding? Let's Chat!
What are your favorite pieces of this branding project?