If I had to choose what I like most about designing brand identities for amazing clients, I'm not sure I could pick just one thing.

But I do know that creating brands that embody the values of my unique clients would have to be one of my favorites.

It is a challenge to create brands for each different clients, and represent their values in a visual way. This creative problem is a part of the process, and one that I enjoy taking on.

Andrea Schneider approached me last year to create branding for her real estate team. She is a real estate agent with a large national real-estate company. As her client base, and work load in Nebraska she decided to work with a team within her real estate office. This branding would serve as an umbrella for her and the other agents on her team.

Right from the get-go I had the task of creating branding for her real estate team that would also work with logos required of her for the national real-estate company. It was a fun challenge to work with.

The first task was coming up with a name for the team. After many brainstorming sessions we landed on Expert Advantage Group. This name will represent Andrea, and her teammates well. We wanted their clients to feel the expert knowledge they bring to the table and experience the advantage of that knowledge in the real estate market.

The imagery of the check mark inside the house was intentional, and connects back to some of the values behind Andrea's brand. A check represents getting the job done. We wanted customers to feel that working with this group would take things off their plates, and get them accomplished. I also loved how the check mark tied in with the values behind the brand:

The Expertise You Deserve, The Flexibility You Need, The Results You Want.

This branding was paired with additional coordinating branding for business cards, banners, email signatures, and Facebook images. All together it gives a cohesive look that will serve Andrea and her team well.

I'm thrilled with how this brand turned out. Looking for branding for your business? Hop over to my inbox and let's chat!

Last fall I had the great pleasure of working with my friend Sharon on a logo + branding for her new venture - fern and the fawn. Sharon creates unique home decor with lots of texture and a dash of bohemian and whimsical inspiration. When Sharon approached me to brand her new company I knew it was going to be a great fit. She has a great sense of style and her ideas pushed me to grow as a designer.

There is a lot of research, sketching and time that goes into a logo and the branding process as a whole. I wanted to create something that reflected Sharon's style and would grow with her company. We went through multiple rounds of edits to get everything just right.

The final branding for fern and the fawn captured the personality and esthetic of Sharon's work. Below is a brand style sheet that shows the various brand elements. We opted for a hand-drawn look as well as hand-drawn natural details to reflect the handmade nature of her business. We then paired that with watercolor and warm pinks and corals to make it whimsical and welcoming.

It was a joy to watch her excitement as the designs took shape. That will always be one of my favorite parts of designing - creating something that brings joy to others.

Now, do yourself a favor and check out Sharon's shop on Etsy, you won't be disappointed. If you are a local Lincoln dweller, you can also check out her items for sale at the Pilgrimer.

If you are interested in logo/brand design, or have questions please contact me. I would love to be a part of your journey!