If I had to choose what I like most about designing brand identities for amazing clients, I'm not sure I could pick just one thing.
But I do know that creating brands that embody the values of my unique clients would have to be one of my favorites.
It is a challenge to create brands for each different clients, and represent their values in a visual way. This creative problem is a part of the process, and one that I enjoy taking on.
Andrea Schneider approached me last year to create branding for her real estate team. She is a real estate agent with a large national real-estate company. As her client base, and work load in Nebraska she decided to work with a team within her real estate office. This branding would serve as an umbrella for her and the other agents on her team.
Right from the get-go I had the task of creating branding for her real estate team that would also work with logos required of her for the national real-estate company. It was a fun challenge to work with.
The first task was coming up with a name for the team. After many brainstorming sessions we landed on Expert Advantage Group. This name will represent Andrea, and her teammates well. We wanted their clients to feel the expert knowledge they bring to the table and experience the advantage of that knowledge in the real estate market.
The imagery of the check mark inside the house was intentional, and connects back to some of the values behind Andrea's brand. A check represents getting the job done. We wanted customers to feel that working with this group would take things off their plates, and get them accomplished. I also loved how the check mark tied in with the values behind the brand:
The Expertise You Deserve, The Flexibility You Need, The Results You Want.
This branding was paired with additional coordinating branding for business cards, banners, email signatures, and Facebook images. All together it gives a cohesive look that will serve Andrea and her team well.
I'm thrilled with how this brand turned out. Looking for branding for your business? Hop over to my inbox and let's chat!
