Last fall I had the great pleasure of working with my friend Sharon on a logo + branding for her new venture - fern and the fawn. Sharon creates unique home decor with lots of texture and a dash of bohemian and whimsical inspiration. When Sharon approached me to brand her new company I knew it was going to be a great fit. She has a great sense of style and her ideas pushed me to grow as a designer.
There is a lot of research, sketching and time that goes into a logo and the branding process as a whole. I wanted to create something that reflected Sharon's style and would grow with her company. We went through multiple rounds of edits to get everything just right.
The final branding for fern and the fawn captured the personality and esthetic of Sharon's work. Below is a brand style sheet that shows the various brand elements. We opted for a hand-drawn look as well as hand-drawn natural details to reflect the handmade nature of her business. We then paired that with watercolor and warm pinks and corals to make it whimsical and welcoming.
It was a joy to watch her excitement as the designs took shape. That will always be one of my favorite parts of designing - creating something that brings joy to others.
If you are interested in logo/brand design, or have questions please contact me. I would love to be a part of your journey!