It is a beautiful opportunity when friends approach me as potential branding clients, and I get to be a part of shaping their business dreams. It's an honor to be trusted with creating a visual identity to represent the heart of their business and propel them to the next level.
I recently worked with my friend Allea Grummert on branding for her financial blog, Ask Allea. Allea's blog gives millenial money answers from everything from debt to budgeting. Her blog posts are fresh, approachable, and have just the right dash of sass. Her goal is to help you understand money in a way that is realistic, and helps you to be more confident in your financial decisions.
Inspiration
To gather inspiration I had Allea create a Pinterest board that we filled with colors, textures, outfits, kitchen cabinets, and anything else that had the style we wanted to achieve. This assortment of pictures gave us a clear unique vision for the brand. Overall, one of the main branding goals was to make Ask Allea feel honest and approachable. We wanted her website to feel like a comfortable friend, not a stuffy financial website.
With our inspiration sites set on and honest and approachable feeling it became clear that the brand would have a simple modern look, with feminine touches. This eventually translated into simple clean logos, graphics and images with small feminine details.
FINAL BRAND
The final brand for Ask Allea feels very warm and friendly. We paired a classic navy, with warm coral and yellow for a bright color palette. These colors are very authentic to Allea and the warmth, friendliness, and sass of the words on her blog. We kept the brand imagery modern and simple with the letter "A" inspired various monogram and drop-cap letters.
Below you can see the full brand that was created for Ask Allea. Along with the main logos, secondary logos, and brand icons help to pull the brand together and give it an overall cohesive look and feel. Additionally we also created some blog graphics that you can read about below.
Brand Graphics
In addition to the logos and other brand elements I also created blog graphics. Ask Allea is a website and blog, and so it was very important for her to have cohesive blog headers that could also function on other platforms such as Facebook and Pinterest. Below you can see mock-ups of her blog templates created for the Ask Allea brand. These blog graphics are cohesive with the rest of her branding, and have simple feminine details. Blog graphics such as these look great on her blog and extend her branding to her Pinterest boards as well.
Check out Allea's website Ask Allea, for helpful blog posts, and coaching services. You can also visit her Facebook page where she posts Ask Allea blog articles, and helpful financial information from other financial bloggers as well. Her information is helpful, real and feels like talking to a friend. I would highly recommend stopping over and reading a few of her posts for yourself.
Are you a creative or small business owner looking to invest in your brand? I would love to help you create a beautiful brand that captures the heart of your business and gives you a visual identity to propel you to the next level. To learn more head to our Services Page, and then fill out the Brand Identity Contact Form. I can't wait to chat with you about creating a meaningful custom brand for your business.
