I’ve had the pleasure of working with many local businesses on creating meaningful brand design for their businesses. Each client brings something new to the table, but they all have a passion, belief and drive behind what they do.
For Anna Zach, her passion is yoga. She teaches vinyasa and yin classes, and brings her style of teaching which distinguishes her. She enjoys teaching a strong, alignment and anatomy centered classes that encourage focus, presence and precision. She also teaches monthly Lectio Divinia classes. These classes focus on a passage of scripture and use restful and restorative poses to help you focus and reflect on the passage being read. Overall, her focus with Outpost Yoga is creating an unfettered environment for her students to let go.
Outpost Yoga seeks to be a refuge for those in a chaotic world. The words unfettered, breathing, and Shalom were all a major influence in the creation of this brand. Inspiration was also found from scripture, “He will cover you with his feathers, and under his wings you will find refuge; his faithfulness will be your shield and rampart.” Psalm 91:4. This brand should make people feel welcomed to a place where they can let go. A safe shelter they can rest along the way.
From the beginning we knew this brand was going to be fairly neutral and minimal. We were drawn to strong clean lines, neutral colors, geometric shapes, and organic details. This style is reflected in the strong clean lines, of the bird icon, and limited use of color.
Bringing together our inspiration and style created a strong minimal brand. For the final brand we created a main logo, secondary bird icon, and secondary text logo. These items work together to create a minimal brand that conveys the unfettered atmosphere that Anna strives for with Outpost Yoga.
We also played around with the brand elements to create simple, minimal business cards. These printed pieces incorporate her brand colors and elements in a tasteful way, and stick to the minimal feel of the overall design.
It is always fun to create a brand that represents the heart behind another local business. If you are local to Lincoln, Nebraska you can join Anna for monthly Lectio Divinia classes at Lincoln Yoga Center, or regular yoga at Peak Physical Therapy. Join her for a class that allows you to step into a peaceful environment and focus. If you can't make one of her scheduled class times she is available for private Lectio Divina classes.